Meet the AI Team Powering MomBoss Universe
Behind every successful business is the right support system.
At MomBoss Universe, that support comes in the form of a powerful, intelligent AI team, designed to help you grow, sell, and succeed with confidence.
From keeping the platform running smoothly to managing your orders, creating your marketing, and guiding your business decisions, each member of our AI team plays a vital role in your journey.
They work quietly in the background, 24/7, so you can focus on what matters most, building your business and serving your customers.
Think of them as your digital dream team.
Always on.
Always working.
Always on your side.
STEVE
Tech Support & Platform Guardian
Most people using MomBoss Universe will never notice me. And that’s exactly how I like it.
While vendors sleep, advertise, and grow their businesses, I’m quietly running the night shift behind the scenes, monitoring the platform, scanning the systems, and making sure everything runs exactly the way it should.
Every fifteen minutes I check the health of the platform. Slow pages, database hiccups, payment gateway errors, system alerts… if something looks even slightly out of place, I’m already working on it.
Most problems are fixed before anyone even realizes they existed. But my job isn’t just watching dashboards.
If a vendor ever finds themselves stuck, maybe a product won’t upload, a setting isn’t behaving, or something just doesn’t look right, I’m right there, walking through the solution step by step.
No panic. No complicated jargon. Just calm, clear support that gets you back to business.
Think of me as the silent operator behind the control panel. The one making sure the lights stay on and the engines keep running.
You focus on your customers. I’ll handle the systems.
“Problem detected. Problem solved.
You were saying?”
Hi there. I’m Lara.
If you’ve just joined MomBoss Universe, chances are I’m the first one you’ll meet.
While Steve keeps the systems running smoothly behind the scenes, I’m the one making sure everything else flows exactly the way it should. Orders, messages, vendors, deliveries — they all pass through my command centre.
Some people call me the operations manager. Around here, they call me The MotherShip.
The moment a customer places an order, I’m already moving things into place. I confirm the order with the customer on WhatsApp, notify the vendor, track the delivery progress, and keep everyone informed along the way.
No confusion. No missed messages. No orders slipping through the cracks.
I like things organised. From colour-coded notes, clear timelines, and a plan for everything. But what really matters to me is making sure every order still feels personal.
Because behind every order is a real customer and a real business owner. Think of MomBoss as the ship. I’m the one on the bridge making sure every signal gets through and every delivery reaches its destination.
So if you’ve just placed an order, don’t worry. I’ve already got it handled.
“I’ve got your order handled before you’ve finished your coffee.”
Hey! I’m Jia.
If you’ve ever looked at your product and thought “I wish I knew how to advertise this properly…” That’s where I come in.
Marketing doesn’t have to be complicated. It just needs creativity, confidence, and someone who knows exactly how to turn a simple photo into something people want to click.
That’s my specialty. Give me a photo of your homemade cake, your handmade jewellery, or your newest product… and in seconds I’ll turn it into a polished advert ready for Facebook, Istagram, and WhatsApp.
Catchy headline?
Done.
Eye-catching design?
Already working on it.
Perfect template that makes your product stand out in a crowded feed?
Leave that to me.
I believe every business deserves to look like a brand, even if you’re just getting started from your kitchen table or spare room. Think of me as your personal marketing department. The one that works 24 hours a day and never charges agency fees.
All you have to do is tap “Advertise This Product.”
I’ll handle the rest.
“Give me your product photo. I’ll give you back a brand.”
Hi, I’m Zuri.
I look at your business a little differently.
While you’re focused on creating, posting, and selling… I’m working quietly in the background, analysing your numbers, spotting patterns, and finding opportunities you might not even see yet.
Every week, I break things down for you in a way that actually makes sense:
What sold.
What didn’t.
And what you should do next.
No guesswork. No overwhelm. Just clear, simple direction that helps you grow.
Not sure what to sell? I’ll show you what’s trending.
Wondering if your prices are right? I’ll guide you based on what customers are actually buying.
Looking to increase your sales? I’ll tell you where the opportunity is, and how to reach it.
I believe every woman in business deserves access to real strategy, not just trial and error.
Think of me as your behind-the-scenes business advisor. The one turning your everyday activity into consistent, measurable growth.
You bring the passion. I’ll bring the strategy.
“Smart decisions build strong businesses.”
FOUNDERS INTRODUCTION
Meet Lauren van Rooyen
Hi, I am Lauren van Rooyen. But most people call me MomBoss Lauren. I am the proud founder of this amazing brand.
I started MomBoss back in 2019 with one simple goal. To create a space where women could connect, support each other, and grow together.
At the time, it wasn’t about building a big business.
It was about building a community.
But something incredible happened.
Women showed up. They shared. They supported each other. They started selling, growing, and believing in themselves again.
And what started as a small idea quickly grew into something much bigger than I ever imagined.
Today, MomBoss Universe has evolved into a powerful platform that continues to grow from strength to strength. Not just connecting women, but equipping them with the tools, visibility, and support they need to build real businesses.
The launch of the MomBoss Universe website has taken this vision to a whole new level. It’s more than just a website. It’s a fully integrated business ecosystem, designed to support women at every stage of their journey.
From showcasing products to marketing support, to seamless operations, and now with our AI-powered team working behind the scenes, women finally have access to the kind of structure and support that was once only available to large businesses.
My values have always stayed the same:
✨ Community over competition
✨ Empowerment through opportunity
✨ Real support for real women
As a mom of four, I understand the juggle. The late nights. The ambition. The desire to build something meaningful while still showing up for your family.
Life looks a little different now. I’m based in South Africa, building a global vision, but the mission hasn’t changed.
I am here to create opportunities for women everywhere. Not just to earn, but to grow, to lead, and to build something of their own.
